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7 Essential Elements of Leading Change
In my practice as an organizational effectiveness consultant, the most frequent phone call I receive involves clients and prospective clients asking how to overcome resistance to change in their organizations.
Throughout my book, Strategic...
Five Strategies To Strengthen Your Company’s Financial Management
Too many businesses wait until a crisis occurs before they start to focus on improving their financial management. Often, by that time, it can be too late. By setting aside an hour now to evaluate the strengths and weaknesses of your...
Human Resource Communication Pays Off
Human Resource Communications and Corporate Communications – are they one in the same? Both plan and develop written communication strategies to further the understanding and perceptions of their audience. Both provide counsel and editorial...
Practice On Purpose: Working ON Your Business
I've noticed that to the degree that I've taken my own coaching
in the area outlined below, the more my own business on purpose
has flourished.
So, here's my question to you:
Are you working ON your business or only IN it?
Do you...
Public Relations – Defining Your Organization from the Inside Out
What do your customers say about your company?
Would you let your major competitor control your sales strategy?
Public relations is an inevitable consequence of being in business. Whether you like it or not, your corporate image evolves...
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Trade Show Exhibit Booth - 7 Tips to Improve Yours
Once you have decided to participate in a trade show, half your work is done. The other half starts with exploring ideas on how to get the maximum out of the event both in terms of brand building as well as sales enquiries. Here are seven easy to follow and cost-free implementation tips which would help you improve your trade show booth.
1. Balanced décor
The size of your trade show booth doesn't really matter. The main idea should be that you work towards achieving a balanced look for the space. The display material and the furniture should be spread evenly instead of concentrating in one section. The entire assigned space should look equal so that visitors find the booth attractive enough to visit it.
2. Treat it as a mini camp
You are likely to spend most of your waking hours at the trade show booth for the next couple of days so it is advisable that you spend a few minutes in planning strategic and accessible locations for all items required. This also helps you avoid a mad scramble each time a visitor requests for some literature or a visiting card. For example, keep the enquiry form on a handy clipboard just under the table, keep visiting cards in your pocket for easy access, keep the high quality brochures under the table which can be reached without a lot of exercise etc.
3. Right amount of furniture
Aim at 'right-ordering' the furniture. Not so much that your trade show booth looks like a furniture display and not so little that you have no chairs to comfortably seat a tired visitor who might a good potential customer. The furniture should also be a match to your display and avoid the heavy sofa if you have limited space as you will always be skirting around it to get anywhere.
4. Get more lights than the neighbour
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This is really a good trick which has worked well with me in most of the international trade shows I have participated in. Order a few more lights than what the exhibitors are providing. You can argue that more lights would make you a sweat a bit more, but it would also make you stand out amongst similar stalls as the booth would look brighter and somehow more attractive.
5. Personnel should be trained on projects
Sometimes due to shortage of personnel we might hire hosts for the trade show. It is something which cannot be avoided so it would be better that you plan in advance for this and give them sufficient training to them so that they do not appear ignorant to customer requirements.
6. Flaunt your best attributes
Though this specific point has been mentioned in previous articles, it is also required to be mentioned here. You should have a concise communication strategy in all your display material to be able to attract visitors. Relevant graphics and a strong message delivery can make all the difference between your and your competitors stall.
7. Smile
This is something which is a no-cost sure fire winner. You need to be cheerful but not overly friendly and have a genuine smile while talking to visitors. As the Chinese correctly said that a man without a smiling face should never open a shop and they surely know something about selling.
Patty Stripes is an editor for The Trade Show Booth, check out her latest articles about using a trade show exhibit booth, used trade show display and advantages of a compelling trade show booth design
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