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Franchises - Exit Strategies
At an International Franchising Symposium in London, Peter Holt made the bold statement to his audience of Franchisors that they needed to understand that their business would fail, and in fact all businesses are bound for failure. Needless to...
Generating Publicity: Will The Media Be Interested In My Product/Business?
When it comes to launching a new business or product, some marketing consultants might say that EVERY product is appropriate for a publicity or media exposure campaign. That is true to a degree, but as a PR/publicity professional and former...
It's Time To Get All Strategic - Small Business Marketing Stategy
Copyright 2005 J D Moore So what's your small business marketing strategy? I'm willing to bet that close to 85% of the people reading this are scratching their heads now. Many small business owners fail to create a marketing strategy at all,...
Managing Transformational Change within the Public Sector
Pick up any public sector journal, read any sample of CPA reports and you will undoubtedly see reference to a Change or perhaps 'Transformational' Programme. Council departments are quickly becoming 'Departments of Change Management' and senior...
Meetings, Bloody Meetings
MEETINGS, BLOODY MEETINGS (reprinted from February 1998 issue of Channel Magazine) How do you keep your most talented employees, staff, board members, or association members focused and motivated in meetings, let alone motivating them to attend?...
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Three Planning Myths
Are you -- like 70% of business owners -- working without a plan? Here are three myths that need to be dispelled about strategic planning for small business.
1. It has to be formal -- Not so. The value of a strategic plan for your small business is in putting the ideas on paper, creating action steps that will get you where you want to go and implementing those action steps.
2. I'm too small -- Not so. Even a one-person business can benefit from a strategic plan. A strategic plan can help you make decisions about time management and budget. Use your strategic plan to help you determine whether to attend an
event or advertise in a publication. It's a check and balance tool.
3. A strategic plan is like a ball and chain -- Not so. It's your plan. Too many business owners feel like once it's on paper, it can't be changed. Wrong! It should be an active document that gets reviewed and updated at least monthly, if not weekly. You're the business owner, you wrote it, you know what's happening in your market -- adjust as necessary.
Denise O'Berry helps small business owners take action to grow their business. Find out more at http://www.whatspossible.com
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