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Generating Publicity: Will The Media Be Interested In My Product/Business?
When it comes to launching a new business or product, some marketing consultants might say that EVERY product is appropriate for a publicity or media exposure campaign. That is true to a degree, but as a PR/publicity professional and former media...
Getting Together: The Importance of Business Relationships
To succeed in today's collaborative, client-driven, networked economy, companies must take advantage of the strength of their business relationships to succeed. The business world of the past, in which each company could be managed in isolation, has...
Preparing to be an Entrepreneur
I believe the free market economy and the wealth of a community is built on the back of the entrepreneur Taking the entrepreneurial business path can be exciting, exhilarating, and an emotional roller coaster of ups and downs. There are a number of...
Strategic Planning Basics
Strategic planning is vital while starting a new business or expansion of an business or planning to boost the performance of an existing business. But it requires detailed strategic planning and controlled deployment activities. Strategic planning...
Your Business or Your Life - Why Not Both?
Bring LIFE into the strategic planning process
Face it – you didn’t go into business for yourself to give up all semblance of the life of your dreams! You had a great idea and/ or wanted to be your own boss. But you quickly found that you...
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How Joint Ventures Can Catapult You to Success
Substantial opportunities for increased sales and profits are missed by not seeking out and implementing joint ventures.
Strategic alliances also create value for the customer and save money and build future relationships for the partners.
They don't have to be complicated, and they can be negotiated and launched quickly.
First, a quick and simple example. A bank that sends its statements out each month is approached by a ski resort. The resort offers an exclusive introductory discount to the bank's clients. 1. The bank gets to look good by offering something of value to their customers at little or no cost to the bank. 2. The customers save money and hopefully become long-time customers. 3. The resort gains exposure and potentially new guests--with no mailing expense.
That's called a triple win.
All it takes is a little imagination and the commitment to make it happen. The potential is substantial.
And they're fun. They provide some diversity and variety that makes work more interesting.
Begin with giving more than you expect to receive. What can you offer another company? What can the other company provide that you
don't have--or would be expensive to obtain? A little brainstorming, some planning and some follow-through, and you can easily create a profitable joint venture.
Do it once, fine tune it, and then do it again with the knowledge and experience you've gained.
The possibilities are endless.
The joint ventures you don't seek out and execute represent huge sums left on the table.
Put together a project team this week. Generate ideas on how and with whom you might partner. Create your triple win.
Copyright Michael Angier. SuccessNet.org and WorldClassBusiness.com help you and your business grow. Get their frëë report, 10 Pillars of a World Class Business, by sending an email to wcb@SuccessNet.org No-cost subscriptions, memberships, eCourses, eBooks and more are available at http://SuccessNet.org and InfoPlease@SuccessNet.org
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